The PDM method (Performance Driven Marketing ) framework for Facebook Advertising allows you attract the right type of customers, convert leads and become a more profitable business.
I hope this Facebook Ads case study equips you with the insights, tools and skills you need to start generating highly qualified leads and sales for your business.
I always follow these 3-simple Step:
Introduce brand/product with known & Unknow prospect customer/ people through Engagement Ads
My Engagement Ads PERFORMANCE report for my Multiple clients
Client Engagement Ads Summary :
Total Result : 10150
Average Cost Per Result : $0.20
Target Country : USA
Niche : Health and Wellness
Another Client Engagement Ads Summary :
Total Result: 78210
Average Cost Per Result: 0.004
Target Country: UK
Niche : Beauty Care
Send Targeted visitor by Traffic Ads to brand/product landing page ( Don’t Focus on SALE in this step )
My Traffic Ads PERFORMANCE report for my Multiple clients
Client Traffic Ads Summary:
Total Clicks : 303
CPC : R1.19
Niche : Ecom
Target Country : South Africa
Another Client Traffic Ads Summary :
Total Clicks : 911
Average CPC : €0.06
Niche : Mobile Accessoriess
Target Country : South Africa
Another Client Traffic Ads Summary :
Total Clicks : 1125
Average CPC : $0.075
Niche : Aviation Industry+ E-book
Target Country : USA
Filter Customer by Retargeting / Conversion Ads
My Conversion Ads PERFORMANCE report for my Multiple clients
Another Client Conversion Ads Summary :
Total Purchase : 1983
Average Per Purchase : $29.13
Niche : Dropshipping
Traget Country : USA, UK , CANADA
Managed more than 800+ Business Owner Ads Account
What My Clients Say About Me
The Exact Steps to Execute ‘The PDM method’ for Facebook Ads framework that Drives Massive Results
Learn in-Depth & Get 1-on-1 Powerful Facebook Ads Personal Consultation
Redefine the Audience by Splitting Up Interests
Take the interests of the people you want to reach and split them up into groups for general prospecting. This allows you to begin discovering what the specific interests are of the people who are actually engaging with your ads.
Develop a Variety of Creatives
Using different copy and image variations, develop tailored ads for the different audience segments and run several of them at the same time. This allows you to test them against each other and see where the results are coming from.
Building social proof is crucial here and the best way we do that is by sharing compelling user-generated videos.
Here are the types of videos that work the best…
– Unboxing reactions – builds an urge to buy the product
– Before and After results – solves the pains of the market
– Product in action – creates trust
– Tutorial on how to use the product – educates the consumer here
– Brand story – who doesn’t love to see a brand’s growth
The creatives must make sense in order to build that trust factor for our prospects.
User-generated videos works the best here in my opinion
#Ad Copy Structure
Invite the prospect into the ad by creating a polarizing headline that is true…
I make sure my copy answers these 4 questions:
- Is the ad copy speaking to someone specific?
If 5 people stop scrolling, I want at least 1 to feel like I’m speaking directly to them. This puts us in a position to reveal a product that will solve all of their pain.
- What are we selling?
I like to use this space to educate the consumer on why this product is better than all the other competitors. This makes the consumer feel like they are missing out on something amazing.
- Are we building urgency?
I like to share numbers that build social proof in the amount of interest other people have in our product. This has a domino effect to get the consumer more likely to purchase.
- Does the copy speak to the pains of the market?
We must put ourselves in the position of holding a solution that will solve our consumer’s problem. We must build around this vision to get the consumer to be more likely to act on our offer.
Content continues to be king in the FB advertising game. What worked 2 years ago doesn’t work now.
The FB algorithm favours content that combines human interaction, nature, and happiness all together. This is the type of content that keeps FB Users on its platform for long periods of time.
#Now let’s talk about AD COPY
The question is “How do I make content that gets cold prospects to stop scrolling?
Ad COPY’s are all about triggering the emotional quotient, igniting the desire & visually impressing the prospective customer.
Emotional Quotient: – This is all about copywriting. People find it hard but the simple definition of copywriting is Selling Online Through Words.
LET ME MAKE YOU A MASTER COPY WRITER WITHIN NO TIME.
Just follow the ROT Formula!
(R)esults they want
(O)bjection to that claimed result
(T)ime they will achieve the result
Just use the ROT formula to craft the headlines of your ad copy or use them in all your sentences keeping the ROT formula in mind. It will do wonders.
My specific Ads image formula looks like this:
- A compelling headline that may be out of the ordinary but is true. A solid unique headline gets cold prospects to stop scrolling while being hooked in to read more.
- The product should be angled in a way that shows a lot of detail (the more up close, the better). The image should be the main focus of the ad no matter if someone is holding it or not. This allows the prospect to wonder what exactly is the product.
- A lot of people forget how important the background is. The FB algorithm likes images that have human faces, sunlight, and nature in it because these settings create a positive emotion.
Limit the amount of text you put on your ads. Less text is something the FB algorithm likes… This gives you a better chance of increasing your reach and getting more feedback.
My specific Ads video formula looks like this:
A GOOD video should follow the the below mentioned formula which I call it as
THE GREAT FORMULA
G – Grab Attention
R – Re-state the problem
E – Explain Your Solution
A – Actual Proof
T – Tell Them What To Do
Set Up Necessary URL Tags
Each step of the way, create URL tags and input them into the URL parameters of “Tracking” section in the ad settings. This allows you to always know where clicks and site visits are coming from to determine which ads are working and which ones need tweaking.
Select Top-of-Funnel Campaign Objectives to Start
Start out with a “reach campaign” which tells Facebook to display your ads in front of the people in the target audience you have established. In conjunction, run a “video view campaign” (another campaign objective for audiences higher in the funnel).
#Step-by-Step Campaign Funnel Layout
I have crafted such a solid ad strategy that allows us to get such consistent results in a matter of days.
Full-Funnel Facebook Ad Strategy TOF> MOF> BOF
– Divide your campaigns into 3 main categories Prospecting,Lookalike and Retargeting
– Start LLA and Retargeting when you have enough data on your pixel
A typical campaign setup looks somewhat like this:
TOF Campaign → 5 adsets (cold targeting) → 5 ads
MOF Campaign → 3-5 adsets (warm targeting) → 5 ads
BOF Campaign → 3-5 adsets (retargeting ATC/VV) → 5 ads
Narrow Down Target Audience
With the data in hand from your reach and video view campaigns, build retargeting lists of users who engaged with your ad or watched a certain percentage of the video. Now you have an audience that is a better fit for a “conversion campaign.”
Set Up and Launch a Traffic Campaign
Next, repeat steps 2 and 3 for your narrowed audience of people further down the funnel, and launch a “traffic campaign” to get them to begin thinking about making a purchase or taking the desired action on your website.
Set Up and Launch a Conversion Campaign
Lastly, follow the same process to narrow the audience down even further and deliver a more assertive “conversion campaign” to the people within the audience who you found would be most likely to make a purchase.
Magnetic Retargeting Domination
Keeping it simple here is key. If we land on a couple of winners and are looking to scale the ad to the max, we duplicate the adset and increase the daily budget by 20%.
If performance stays the same, we follow the same process here by raising the daily budget.
If we see a slight drop in performance, we let FB run its course to find equilibrium and then continue to raise the budget if the algorithm balances out the ad again.
This is what our scaling process looks like:
Test BOF Campaign → Duplicate winning adset and increase daily budget by 20% → Scale campaign to max until faced with entropy
Once we gather all of our winners, we transfer them over to an ABO/Bid cap test campaign.
If the winners are still performing well, we move the top performers to CBO/Bid cap scaling campaign and increase the budget until the ad faces entropy.
There is no magic formula, just a simple strategy when it comes to scaling campaigns to the max.
Successful marketing depends on delivering the right messages, to the right people, at the right times.
Nurturing interested audience members down the funnel (while not asking for too much from the customer right away) is key. While customers get to know your brand in a way that’s educational and informational, you can identify qualified users along the way — which will ultimately help you to deliver relevant messages to people that want them.