TOF → Brand awareness/Video views
Campaign Structure:
ADSET – 1% LLA excluding 30 day all page engagement, website visits, and video views.
ADSET – 5% LLA excluding 30 day all page engagement, website visits, and video views.
ADSET – Interest A – excluding 30 day all page engagement, website visits, and video views.
ADSET – Interest B – excluding 30 day all page engagement, website visits, and video views.
ADSET – Open – excluding 30 day all page engagement, website visits, and video views.
Our objective here is to reach as many people as possible and to overall build engagement. We will retarget these people later.